PROBLEM
Celeste Jones Interiors has an old WordPress theme that wasn't being managed properly. Her brand was outdated and needed updating.
- Outdated Logo With No Guidelines
- Outdated Website With Limited Options
- Poor Communication Strategy
- Not Mobile Friendly
CHALLENGES
We were able to get started with very little information other then the current brand and website. Having to create new colors, a new set of fonts, & an image that stands out from the rest was probably the biggest challenge for this project. Directing our attention to a younger market to help establish a more modern and aesthetically pleasing look and feel was our goal.
Celeste Jones pursued her passion with design and art-centric interiors after a career centered on keynote speaking and creating educational platforms. After completing successful renovation and design projects for herself, friends and family members, she was encouraged to pursue her design talents and to start a full service design firm.
She is passionate about designing spaces that meet the lifestyle needs and tastes of her clients. Jones strives to keep the architectural integrity, demographics, and personality of each person in mind when providing renovations, interior décor, and most importantly the right art.
Strategy Session.
Creating a beautiful interior design website and brand required a well-planned strategy that takes into account your target audience, brand personality, and competitive landscape.
Develop a strong brand identity that reflects their values, personality, and vision. This included a clear mission statement, a distinctive brand voice, and a visual identity that includes a logo, color palette, and typography.
Identifying the audience they wanted to reach their demographics, interests, and needs. This helped us to tailor their website and branding to their preferences.
Designing a website that was visually appealing, easy to navigate, and reflects the brand identity. This included high-quality images of their work, a clean layout, and a user-friendly interface.
Plan of Action.
Defining her brand's identity is the first step, including her brand values, voice, and visual identity (such as her logo, color palette, and typography). This was able to help establish her brand's unique identity and set her apart from competitors.
We then had to identify her target audience, including their demographics, needs, and interests. This was able to help us tailor her website and branding to the correct preferences and ensure we were reaching the right people.
Next will be the website structure and content that is easy to navigate and showcases her interior design services and portfolio. Even though we haven't started to do SEO for her, we still optimized her website for search engines by incorporating relevant keywords and meta tags, optimizing her URL structure, and building backlinks from other relevant websites.
RESULTS
A completely new and clean foundation of a brand and website that will relate to customers for years to come. Building something that lasts a decade was and always will be our goal.
- Excellent Display Of Design
- Website And Brand Customized
- New & Improved Communication Strategy
- iOs & Android Friendly for All Users
ROI
283%
CUSTOMERS
6,000
WEEKLY TRAFFIC
500+
Have an idea?
Let’s get it done right!
Jon Vulpine
Director, Glass Dagger Films Co.
Tan Lou
Operations Manager, Clear Channel SG
Michaelle Dawn
Community Manager, I Rock Entertainment, Inc
