PROBLEM
We needed to devlope something new as a previous hire on their team was not able to execute web and mobile friendly with features like paying with crypto and all fiat merchants.
- Unfunctional Website & Mobile
- Payment System Not Working
- Titling & Sizing Of Images Incorrect
- Outdated Look & Feel
CHALLENGES
Some of our challenges were building something in a concise time frame due to the urgency of the event in West Palm Beach, Florida. We were given a week to get a new site live while configuring the purchase options through Coinbase commerce. Also within this short time frame, we had to create a live updated calendar for a 2-day event with over 100 speakers and sponsors including other weekend event fylers.
Crypto Connect is focused on creating a hands-on and interactive environment for attendees where they can learn, educate, network & have an unforgettable experience at our convention in Palm Beach.
With endless knowledge & education, everyone will leave with a better understanding of cryptocurrency, blockchain technology, virtual real estate, Web 3, NFTs & the Metaverse. Benefit from amazing speakers, companies and educators discussing all variety of topics in the cryptocurrency field. Their focus of the event is to connect all aspects of people, businesses, brands, teams & investors into the crypto world together. As more education & knowledge is connecting together we can all grow & adopt for what the future holds.
Strategy Session.
Starting out we had to define their goals for the website. What do they want to achieve with the website? Do they want to attract more visitors, promote their speakers, or sell tickets? Having a clear understanding of their goals helped us design and develop a website that met their needs.
There are many website-building platforms available, including WordPress, Wix, and Squarespace. We usually work in WordPress as it has many options for plugins and diversity with mobile-friendly viewings. We needed something that was able to handle the functionality such as selling tickets, showcasing speakers, and hosting video content in a very short amount of time. We were also hired to put together a short promotional video, using only stock footage and our resources with Adobe After Effects.
Plan of Action.
First, we would start by getting our website foundation approved so we were able to continue our build while adding features that were required for purchases. We needed to create a registration system that was easy to use and integrates with their ticket sales platform. Then moving on to Integrating social media into their website by including links to all social media profiles and displaying feeds of their latest posts. As we create the build, we export images and title speakers and sponsorships accordingly for optimization for search engines.
Before launching their website, we had to test it thoroughly to ensure that it was functioning correctly and was free of errors. Once we were satisfied, then came to the launch of the website and promotions through social media, email marketing, and other channels began. We were working closely with their team and owner on changes every day, all day until the day of the event.
RESULTS
We were able to complete the project in time for the Crpyto Connect Expo, all functionalities worked as expected on desktop and mobile on every android and IOS device. We successfully incorporated their brand into their new website without having to jeopardize their guidelines and use of colors.
- Merchant Fiat & Crypto Payments
- Short Video Promotion
- New & Improved Communication Strategy
- iOs & Android Friendly for Users
ROI
1100%
CUSTOMERS
2400
WEEKLY TRAFFIC
3500+
Have an idea?
Let’s get it done right!
Jon Vulpine
Director, Glass Dagger Films Co.
Tan Lou
Operations Manager, Clear Channel SG
Michaelle Dawn
Community Manager, I Rock Entertainment, Inc
