Oditto Gallery was a new start up company based out of Palm Beach Island, Florida with nothing but a name. No website, no directions on what they wanted or how they wanted it to look.
- Absence Online Ecommerce Store
- Start From Scratch
- No Content or Direction
- Non Existent SEO
We had to create something from scratch hoping we delivered what the client wanted without wasting too much time on mock-ups. The deadline for this project was 30 days and we delivered it 25 days. Websites and brands had to take an idea of a gallery and bring it to life for their customers to find them on google without knowing who to search for, shop from their online store, & get event updates for local gatherings.
Developing a strategy for launching an e-commerce website involved several key steps.
Plan of Action.
Creating a new website and doing SEO requires a well-planned strategy to ensure that the website is optimized for search engines and user experience. We had to define the website's purpose and how we were going achieve them, such as increasing traffic, generating leads, or making sales. This was able to help guide the design and optimization of the site.
As always when starting out doing SEO, we had to research keywords and locate our target audience. Conducting keyword research to identify the terms and phrases that users are searching. Also, identify the target audience for their website, including their interests, needs, and behaviors.
Next, we had to develop a content plan that incorporates the identified keywords and target audience, and that is informative, engaging, and useful. This was going to help with our on-page optimization with meta tags, headings, and optimized content that includes targeted keywords. We also had to create off-page optimizations to help develop a link-building strategy to acquire high-quality, relevant backlinks to their website.
We have been successful with our end results as to where we started from. A now fully customized website that houses over a dozen artists from around the world selling one-of-one art pieces that also coincide with NFTs and the metaverse.
- Able To Reach The First Page On Google
- Purchases Can Be Made Word Wide
- Fully Planned E-Commerce Store
- Mobile Friendly On All Devices
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Let’s get it done right!